Perfect Your Customer Relationship Management With Innovative Cloud-Based Software

A running record of client interactions will improve sales success. Customer relationship management (CRM) software can speed up and simplify this vital process. Efficient CRM strategies help businesses develop and retain sound relationships, not just with existing and prospective purchasers or service users but also with colleagues, partners, and suppliers.

A quote by Bill Gates says it all: “How you gather, manage and use information will determine whether you win or lose”. Fusion Software offers a way to simplify and optimise these tasks and save time by automating them via a user-friendly interface.

The interval between identifying a prospect and closing a deal is often lengthy. Capital purchases could involve waiting while budget allocations are approved and presentations to stakeholders and decision-makers are completed. However, several months of delay could still be necessary before some committee finally approves a purchase order.

Furthermore, should a salesperson forget a promised meeting or fail to provide promised performance data about a product, it could see the order to purchase given to a competitor and weeks of costly lost time that could have been better spent on more productive activities.

Applications for Customer Relationship Management Software

Well-designed CRM software can have more applications than most interested parties might realise. The two best-known and most widely used of these are:

• Sales: Managers can keep track of their team’s progress and monitor sales campaigns, individual progress, product popularity and more. Drag-and-drop updating reduces admin time substantially, leaving more for selling.

• Marketing: Computerised CRM offers marketing personnel the means to improve oversight of current and prospective sales pipelines. In turn, this simplifies forecasting and improves its accuracy. The Fusion Software option also simplifies keeping track of KPIs and metrics like Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV).

However, many users are sure to appreciate some of these additional possibilities:

• Customer service: CRM provides a common platform for customer interactions, collating data from email, live chat, social media and phone calls and ensuring timely and satisfactory responses to valued customers.

• Supply-chain and procurement management: The software can be used much like when managing sales teams but applied instead to meetings, requests, notes, and follow-ups with suppliers and partners regarding their performance.

• HR: The same features of customer relationship management software used to streamline sales and supply chain-related tasks can also be leveraged to manage job candidates, onboarding, staff retention, appraisals and other routine HR tasks.

Benefits of Automating Customer Relationship Management

While not true of all systems, the Fusion Software product is cloud-based, minimising hardware needs, multiple installations with platform independence, automatic updates and unlimited scaleability. A mobile app with a voice-to-text function, geolocation capabilities, a time-tracking facility, and more further extends its use.

Other general benefits of CRM systems include:

• Improved contact management
• More accurate sales forecasting and reporting
• Increased productivity
• Overall improvements to sales metrics
• Increased customer satisfaction and retention
• Improved communication between managers and team members
• Increased return on your marketing investment

Ready to Optimise Your Customer Relationship Management?

With over 20 years of experience and around 10,000 users in top companies, Fusion Software is South Africa’s go-to CRM shop. Contact us to learn more about our CRM system and other business automation software to help you optimise your company’s performance.